Brought to you by The Coleman Institute

“Real Stories from Real People”

Click a link below to learn more about the IWINS initiative.

What is IWINS?

IWINS is a non-profit initiative aimed at educating students, parents and their communities of the highly addictive nature of opiates. Teens hear the message all the time that drugs are bad, but most don't understand that opiates are very different from other drugs because of the way they attach themselves to the brain. Teens also see frequent references in the media to people having fun drinking and smoking pot. What they don't hear is how terrifyingly dangerous opiates can be. The truth is, trying opiates even once or twice can lead to a physical dependence and an addiction that can be almost impossible to overcome. In order to educate teenagers and young adults of the dangers of opiates, IWINS shares the stories of patients who have recently suffered from these types of drugs. Most of these patients have recently completed their detox so the painful memories and feelings of addiction are still fresh in their mind.

The goal of IWINS is to educate young people through video testimonies of people who have recently detoxed from opiates. Through these stories, we hope to open the eyes of young adults to the dangers of opiates and help people make the decision to never try these horrible drugs.


Most teenagers today have no idea how addictive opiates, such as heroin, OxyContin and Methadone, really are. Consider the results of the 2013 NIDA survey of High School seniors:

    • 35% say it is not a great risk to try Heroin once or twice
    • 24% say it is not a great risk to use narcotics regularly
    • 22% say it is easy to get Heroin

To many young adults, opiates are just another drug, like marijuana, that can be tried and given up later. But, because of the highly addictive qualities of opiates, this is hardly ever the case. In fact...

    • Many people become physically dependent after just one or two uses.
    • Once addicted the success of treatment is very low.
    • The risk of dying from overdose is extremely high – over 50 deaths every day.

IWINS Mission Statement

IWINS is a non-profit organization dedicated to educating teenagers, young adults, parents and the community about the dangers of opiate use and to decrease the use and abuse of opiates.

We believe that:

    • Opiates are very dangerous drugs which cause powerful physical addictions... recovery is extremely difficult.
    • There exists a significant lack of knowledge, especially in young people, about the dangers and consequences of opiate use.
    • One of the most powerful methods to educate is with personal testimonies from those who have directly suffered from opiate addiction.

In support of this, we are committed to:

    • Developing and maintaining a culturally relevant website which provides information about the dangers of opiate use and abuse.
    • Providing personal testimonies from individuals who have directly suffered from opiate addiction.
    • Disseminating relevant information to all audiences effectively via multiple communication channels.

Background of the Program

IWINS was started by Dr. Peter Coleman, the National Medical Director of The Coleman Institute. The following story is in his words:

"I have twin 16-year-old teenagers and I am recovering from my own drug addiction problem. I have been clean and sober since 1984. Because of the genetic component to addiction, each of my children has about a 50% chance of becoming addicted to drugs or alcohol.

From the time I found out my wife and I were expecting, I have been wondering how I could protect my children from becoming addicts. I am now the Medical Director of an opiate detoxification program called The Coleman Institute. Every day, I see kids just like my own who have become drug addicts. They are usually good kids who came from good homes with loving parents. Day after day, I hear parents ask what they did wrong. They tell me that their children were doing well, but all of a sudden, they changed. They tried opiates for one reason or another and quickly became addicted. They started lying and stealing. They became irresponsible. They were on a path of terrible pain and suffering, and had no idea if they would ever get off that path.

I decided to capture the stories of these patients on video. I realized that if my own children could hear these stories, they would understand how much more dangerous opiates are than other drugs and be less likely to try them. Through the powerful testimonies of these patients, I hope to educate young adults on the danger of opiate drugs and prevent future opiate drug abuse."

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